Advertising guru David Ogilvy is a hero of mine.
And I’m not 100% sure if this is one of his quotes, but it sure sets up what we’re going to talk about today:
“The company with a good product that does not advertise is like a man who whispers to himself in the desert.”
Remember, as a screenwriter, you are a company.
Your company’s name is “YOU, Inc.” and your products are your screenplays.
If you aren’t actively marketing and selling them (and yourself), then you are going out of business faster than you can say, “will you read my script?”
So Screenwriting Success Habit #3 is… selling!
You see, your writing craft is only one side of a two-sided coin.
The other side is being able to communicate the benefits of your script, clearly and succinctly.
If you aren’t able to deliver a sizzling sales pitch at a moment’s notice, then you are severely handicapping yourself in this business.
I often encounter screenwriters who spend years on ONE script, and don’t spend ANY time thinking about how to present their masterpiece as effectively as possible.
And remember, “hope” is not a strategy.
“Hoping” that you can deliver a solid pitch is a recipe for disaster.
Wannabe’s “wing it” while professionals practice till perfection.
If you can master the art of the pitch, and really understand how to persuade people with your thoughts and ideas, then you’re developing a skill set that will serve you forever.
A screenwriter with the ability to sell will ALWAYS be able to find a Hollywood Professional to read his script.
In fact, this reminds me of a writer I know who sold three different pitches to three different studios during the middle of the Writer’s Strike a handful of years ago.
Kind of makes you think…
Are you confident that you could sell your wares in the most difficult of circumstances?
If you’re not, then you better get hip, quick (don’t worry, because we’re going to cover some fundamentals a little later).
So sales is a critically important habit to develop.
Without it, you’ll be struggling more than a one-legged man in an ass-kicking contest.
Now on Monday, I’m going to pull back the curtain and take you into an actual pitch room at a studio.
We’ll talk about all the subtle aspects of salesmanship within that inner sanctum, and we’ll talk about how you can maximize your chances of success there.
So be sure to come back on Monday for this valuable lesson.
But in the meantime, wow, only two weeks left in 2015.
Want to end this year on a super high note?
Then let me read your script.
After I read it we’ll get on the phone where I’ll show you how to position it for maximum effectiveness in the marketplace.
And get this…
If your material is truly special, then I’ll even forward it to my agent, manager, and producer friends with my full recommendation!
Talk about shortcutting your path to success.
Cut in the success line here: