Happy New Year!
Legendary adman David Ogilvy once said:
“Some people use research like a drunkard uses a lamppost: for support not illumination.”
The same could be said for screenwriters in Hollywood.
That’s why this final habit is one of the most underrated, but most important habits you can develop in your career.
Screenwriting Success Habit #7 is, research your market inside and out!
When Starbucks opens a shop, they don’t do it willy-nilly.
In case you didn’t know, Starbucks is well known for the mountains of research they do before opening up each new location.
They research everything from neighborhood demographics, foot traffic, local real estate prices, and a plethora of other factors.
Similarly, you need to conduct thorough research of your market if you want to achieve success in Hollywood.
It’s what the most successful screenwriters in Hollywood do, so you’d be wise to follow suit.
In fact, let me ask you a few questions.
These questions are the tip of the iceberg when it comes to market research.
The reality is, you need to go much, much deeper if you want to really achieve success in Hollywood.
Most screenwriters use the spaghetti against the wall approach.
So you have a HUGE competitive advantage when you can drill down, be specific, and truly understand the heartbeat of your market.
Here are some of the major questions you must answer with regards to market research.
First, who are the buyers?
It is imperative to understand who is buying the type of material you are writing.
Second, who are the sellers?
You need to get clear on who can potentially champion your material.
Third, what is being bought in the marketplace?
You don’t necessarily need to change the types of stories you’re writing, since it’s powerful to write what you know.
But you also need to understand how to package your material in such a way that attracts the right buyers and sellers, by keeping your finger to the pulse of your market.
That is your market research primer, and I hope it helped.
Your job now is to take market research to the point where it’s an ingrained behavior for you.
Now on Monday we’re going to do something interesting.
I’m actually going to tell you what the studios look for when they look at your script.
This is truly some “insider baseball,” and a great way to kick-start the year.
So don’t miss out!
By the way, do you want me to put my 20 years of Hollywood experience as a producer, literary agent, and talent agent to work on YOUR career?
Then join the “Read My Script” program.
It closes forever tomorrow night, January 2nd, at midnight PST, so take advantage while you still can!
If you’ve ever wanted my complete, undivided attention focused directly on you and your material, then you’ve got to act fast.
Even if you want to save your spot in the queue, after tomorrow night, this opportunity vanishes like 2015…
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