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Welcome to the pitch room!

You’re a talented screenwriter.

So let’s pretend that you got your script into the right hands.

And obviously, that agent, manager, or producer loved it ;)

Cool, so your job’s over, right?

All you have to do now is wait to be showered in fame, fortune, and unlimited studio writing opportunities, right?

Not so fast, hoss.

You see, even GETTING your script into the right hands is a crap-ton of sales work.

But that’s just step one.

You see, if an agent, manager, or producer actually likes your material, then he or she needs to champion it to the studios they work with.

And if they are successful at selling your gripping story idea to the studio, then you will be called into the mythical “pitch room” at a studio.

But here’s the thing.

It’s rare that a studio will be 100% gung-ho on a spec script from a new writer.

More than likely, the studio executive(s) will be intrigued by the idea, but they’ll need some more clarification about the story, about the characters, or about some other detail related to your screenplay.

So they’ll call you into the studio to talk it out.

And this, my friend, is your make or break moment.

You see, if you’ve never sat in a room filled with studio executives, then let me paint this picture for you.

Imagine walking into a studio boardroom, and you’ve got a bunch of individuals already seated there.

Usually, you’ll be meeting the head executive, the development executive, the junior executive, and sometimes the junior-junior executive.

And all three or four of them will be sitting there just kind of staring at you as you talk, trying to get a sense of you and your vision.

Because remember, these studio folks aren’t there to talk to your producer, and they aren’t there to talk to your agent.

Nope, they are there to speak with you, the creator.

And if you are unable to clearly communicate your vision, if you are unable to clearly transfer your enthusiasm, if you are unable to SELL, then you will fail!

Because here’s the big picture goal.

When a studio executive comes upon your material, he needs to go into a room with a senior executive who is authorized to say “yes.”

Yep, this is his own version of the “pitch room,” and he’s relying on YOU to prepare him for it!

Remember, in Hollywood, there are FAR more people who can say “no” then there are who can say “yes.”

So your SOLE objective is to give these studio executives a package so clear and so precise, that when they paint the picture for their boss, they can get that “yes” for you.

And that’s why sales and marketing is beyond essential.

Okay, now that I’ve given you the 10,000-foot view of the pitch room, I’m going to break down the specific techniques you need to do in order to achieve success there!

So come back for tomorrow’s email, where we’ll wrap up Screenwriting Success Habit #3 with some key points about sales and marketing.

These are some strategies that I’ve never seen revealed anywhere else in Hollywood, so be sure to tune in tomorrow!

And finally, if you want my personal help to break into Hollywood, then here’s where to find me:

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